Case Study
Pasha Law | Business Law
Red Thread Brands helped Pasha Law increase their social media following by 111% and their engagement by 225% while implementing a content strategy to engage followers in all their various owned media channels.
Pasha Law came to Red Thread looking to increase their following across their social media accounts and increase their community engagement.
Case Study
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Creative Strategy, Brand Strategy & Business Advisory
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111% increase in following + 225% increase in engagement
Engaging with an attorney is a very personal and important decision, based on relationship and need. We developed a social media and content strategy to help Pasha Law to display the firm’s approachable personality while also illustrating their deep understanding of business law.
This strategy unified all of their content across all their owned media channels, engaging followers and potential clients at all stages of the marketing funnel, and ultimately increased their following by 111% and their engagement by 225% in 18 months.
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Creative Strategy & Graphic Design, Content Strategy & Development, Social Media Management, Execution, Analysis, Reporting and Recommendations, Video Editing, Client Team Creative and Marketing Support, Executive Advisory
3-year client engagement -
We took a look at the Pasha Law presence on channels, analyzing what posts were garnering engagement. Red Thread implemented a strategy to unify the look and feel of the social media accounts and recommended increasing the use of images and content specific to the Pasha Law team to bring a feel of friendliness and personality to their accounts.
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In addition to social media channels, the Pasha Law team produces a podcast, a blog, and a newsletter. We brought all of the excellent content together to cross-promote and encourage followers to interact with the content in multiple places.
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To unify all the Pasha Law content and ensure we were taking advantage of all our channels, Red Thread developed a monthly content strategy that incorporates a mixture of different types of content developed to engage audiences at all stages of the marketing funnel.
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Account Team
Designers (2) digital marketer (1) web developer (1) account manager (1) operations & chief of staff (1)
The Tassel | When all the threads come together as one!
Team Overview -
Nasir Pasha, Managing Partner | Main point of contact weekly
Marketing Coordinator and Office Manager
Legal Team Partners integrated throughout the engagement
“Red Thread Brands has helped us define our marketing goals and objectives. We love how their team provides genuine care to our account and has our best interests at heart to help us succeed. The main difference between Red Thread and other agencies we have worked with in the past is their responsiveness and attention to detail in the work.”
— Nasir Pasha, Managing Attorney, Pasha Law PC
