Services
Coaching Business Audit
This is for executive coaches who are putting real time, effort, and energy into their business, but still aren’t getting the client traction they want.
Maybe you’re posting on LinkedIn. Maybe you’ve updated your profile. Maybe you’ve built a website, talked to people, or tried different offers. Maybe you’ve even paid for lead generation, a sales coach, or marketing support, and still... crickets.
That can take a real toll.
It can make you question your business, your message, your specialty, your pricing, and whether this is ever going to work. It can even make you start thinking about going back to corporate.
Don’t do that before you take a real look at what may actually be going on.
It’s not that you aren’t a great coach. It’s that something in the business is not connecting the way it needs to.
That’s what this audit is for.
This is a strategic diagnosis of what you may be doing right, what may be working against you, and what needs to shift so the right clients can understand your value and feel ready to hire you.
It helps you stop guessing and start making decisions about where the real disconnect is.
Business Audit Services
Business Audit | Overview
If you’ve put time, energy, and money into building your coaching business and it still isn’t translating into clients, this audit helps you see why. This is a strategic review of your coaching business through the lens of positioning, messaging, visibility, client attraction, and overall business alignment. I look at how you are describing your work, who your business appears to be for, how your specialty comes through, and whether the pieces of your brand are actually working together to support growth.
This is not surface feedback. It is a grounded outside perspective on what may already be helping you, what may be weakening trust or interest, what may be turning the right clients away, and where the disconnect may be between the effort you are putting in and the results you are getting. This audit shows you what is working, what is getting lost, and what needs to change so the right clients can understand what you do, who it is for, and why they should hire you.
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your positioning
your messaging
your LinkedIn presence
your business foundation
your client targeting
your visibility approach (website, blog, youtube etc.)
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PDF document with findings and recommendations
personalized video recommendations from me
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what you may already be doing right
what may be turning the right clients away
what feels vague, broad, or underdeveloped
where the disconnect may be between your effort and your results
what to focus on first
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This is the best place to start if you want a clear overview and practical first-step recommendations to start making overarching improvements immediately.
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Investment: $250
PDF Document with review and recommendations
Video overview with recommendations from me.
No refunds
Build Your Coaching Business
Six-Month 1:1 Coaching + Business Strategy + Creative Direction + Brand Implementation Support
For executive coaches who want the full scope of my work and a high-touch partnership as they build and implement a real business.
This is the most comprehensive way to work with me.
It is the build your foundations + implement it engagement.
This six-month engagement includes everything in the 90-day engagement, plus deeper strategy, more room to refine the work, implementation support, content development support, creative direction, and ongoing access to me throughout the engagement.
This is for executive coaches who do not just want help figuring out the business. They want help building it, refining it, and putting it into motion with a strategic partner alongside them.
This is for people who want the whole Red T.H.R.E.A.D. Framework + High Touch Support from me.
Not just a stronger foundation.
Not just a better message.
Not just more clarity.
A real business that reflects the depth of their work, attracts the right clients, supports premium pricing, and is built to grow strategically.
This engagement is designed to help you build the business, refine it, and implement it with a strategic partner alongside you, so the work does not just stay in theory. It gets put into motion.
This is not passive coaching and consulting.
We are not just talking about ideas. We are building and implementing the business strategy.
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This is a strong fit if you:
want the full scope of my work, not just the foundation phase
want help implementing what we build, not just planning it
want support refining your message, content, visibility, and brand presence in real time
want creative direction and content development support as part of the work
want a deeper level of accountability, feedback, and access
want a strategic partner alongside you while you build
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What this work may include, depending on your goals:
purpose development
business and mindset coaching
HOGAN Assessment
coaching specialty development
personal coaching brand development
positioning and messaging guidance
LinkedIn headline, About section, and bio support
ideal client targeting
visibility and marketing strategy
content direction
relationship-based business development support
offer and pricing guidance
sales conversation support
onboarding and client management guidance
contracts and business setup considerations
tool and platform recommendations
brand direction and implementation support
website content guidance
LinkedIn content guidance
networking strategy
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one-on-one coaching and business strategy tailored to your business and stage of growth
everything in the 90-day foundation engagement, with more time and support to build it
implementation guidance as you put the work into action
creative direction for your brand presence and visuals
content development support, including help honing and shaping key pieces of content
support refining your website content, LinkedIn content, and overall message
deeper strategic support around visibility, client attraction, offers, pricing, and brand
high-touch access to me throughout the engagement
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a honed coaching business built around your strengths, specialty, and goals
strong positioning, messaging, and storytelling across your business
a visible, credible, and cohesive brand presence
website content and LinkedIn content that better reflect the quality of your work
creative direction and visual alignment that support premium pricing
clear offers, pricing, and sales direction
strong visibility and client attraction strategy
confidence in how you show up, market your work, and talk about your services
support putting the work into action instead of sitting on ideas
aligned systems, tools, and business decisions
a business that is more likely to attract the right clients consistently
traction, confidence, and a business that feels established, intentional, and built to grow
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Choose the Six-Month 1:1 Coaching + Business Strategy + Creative Direction, Brand Implementation Support if you want the full scope of my work, a deeper strategic partnership, and ongoing access to me while you build and implement the business in real time. You save $750 on the full six months instead of two 90-day engagements.
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Investment: $9,250
6-month Engagement.
1-hour sessions live on Zoom with me every other week
HOGAN Assessment
Personal one-on-one coaching and consulting
Access to me outside of the sessions (unlimited)
Six-Month 1:1 Coaching + Business Strategy + Creative Direction + Brand Implementation Support - included in the Red THREAD Framework
Money back guarantee within the first month.
I accept credit cards