Agency | Red Thread Brands
Chris Adams | Company founder, led brand strategy, executive advisory, creative direction, integrated marketing, internal communications, and event strategy for healthcare, global not-for-profit, and mission-driven clients. Built and led a 10-person cross-functional team, driving content, campaigns, client and employee engagement, and business growth.

• Transformed brand, marketing, and communications for a private-equity-owned healthcare system over 5 years. Served as embedded strategic and creative lead, building patient trust, increasing community visibility, and driving marketing efforts that supported a successful financial turnaround and merger.

• Directed a full brand refresh and multichannel marketing strategy for the same healthcare system, delivering a 60% conversion rate, reducing cost-per-click by 3x, and increasing daily patient visits 2.3x year-over-year through integrated digital, social, web, and print campaigns.

• Drove measurable brand perception and patient growth, increasing Net Promoter Score from 4.4 to 76.5 over two years and shifting patient volume from 4.2% below forecast to 9% above forecast.

• Led global event strategy and brand campaigns for a membership-based not-for-profit across 5 countries, driving awareness and engagement. Events attracted 4,000 attendees, and branded social content earned 107.3K impressions during the campaign period.

• Generated $2.4M in earned media value through digital-first campaigns using only first-party data. Achieved 250M+ organic views across channels, boosting global visibility and thought leadership without paid media.

• Drove business development and strategic growth, managing client relationships, leading consultative selling, and aligning brand and communication strategies with evolving client needs.

8 years

10 full-time employees

2016 – 2024

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Client | Neighbors Emergency Center

• Transformed brand, marketing, and communications over 5 years. Served as embedded strategic and creative lead, building patient trust, increasing community visibility, and driving marketing efforts that supported a successful financial turnaround and merger.

• Directed a full brand refresh and multichannel marketing strategy, delivering a 60% conversion rate, reducing cost-per-click by 3x, and increasing daily patient visits 2.3x year-over-year through integrated digital, social, web, and print campaigns.

• Drove measurable brand perception and patient growth, increasing Net Promoter Score from 4.4 to 76.5 over two years and shifting patient volume from 4.2% below forecast to 9% above forecast.
  
  5 years
  
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Client | IFMA (International Facility Management Association)

• Led global event strategy and brand campaigns for a membership-based not-for-profit across 5 countries, driving awareness and engagement. Events attracted 4,000 attendees, and branded social content earned 107.3K impressions during the campaign period.

• Generated $2.4M in earned media value through digital-first campaigns using only first-party data. Achieved 250M+ organic views across channels, boosting global visibility and thought leadership without paid media.

• Drove business development and strategic growth, managing client relationships, leading consultative selling, and aligning brand and communication strategies with evolving client needs.

5-year client engagement

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Client | Zilker Properties

Red Thread Brands created a beautiful and bold rebrand for a fun and warm real estate brokerage with a 35 year history in the heart an iconic “weird” area of Austin. The rebrand speaks to the future of the Austin market while also embodying important aspects of the legacy brand.

1-year client engagement

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Client | Pasha Law

Red Thread Brands helped Pasha Law increase their social media following by 111% and their engagement by 225% while implementing a content strategy to engage followers in all their various owned media channels.

3-year client engagement

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Client | MedCapp

Red Thread Brands helped MedCapp build a brand that is easy to understand and speaks to diverse audiences to communicate their depth of knowledge in the healthcare billing industry.

6-month client engagement

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