Case Study
Red Thread Brands
Creative & Brand
Strategy Firm
Red Thread specializes in connection through strategic brand development, integrated marketing, internal communications alignment, and exemplary execution. By weaving business acumen, data analytics, storytelling, and integrated marketing together, we enhance engagement and develop deep connections - be it customers, community, or employees. Igniting passion with action – through dialogue, solutions, honesty, courage, a fire in the belly, and joie de vivre.
2016 – January 2024
Case Study
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Agency | Red Thread Brands
Chris Adams | Company founder, led brand strategy, executive advisory, creative direction, integrated marketing, internal communications, and event strategy for healthcare, global not-for-profit, and mission-driven clients. Built and led a 10-person cross-functional team, driving content, campaigns, client and employee engagement, and business growth.Agency Services
Creative Strategy & Graphic Design, Brand Strategy, Integrated Marketing, Internal Communicatins, Audience and Landscape Research, Detailed Digital Reporting & Analysis, Website Development, Digital Marketing, Strategy & Execution, Social Media Management, Content Strategy and Development, Blog Writing, Traditional Marketing, Billboard, Direct Mail, Print, Video Production, Vendor Management, Executive Coaching & Business Advisory
Selected Highlights and AchievementsTransformed brand, marketing, and communications for a private-equity-owned healthcare system over 5 years. Served as embedded strategic and creative lead, building patient trust and employee engagement, increasing community visibility, and driving marketing efforts that supported a successful financial turnaround and merger.
Directed a brand refresh and multichannel marketing strategy for the same healthcare system, delivering a 60% conversion rate, reducing cost-per-click by 3x, and increasing daily patient visits 2.3x year-over-year through integrated digital, social, web, and print campaigns.
Led global event strategy and brand marketing for a mission-driven membership, events, and educational product organization for 3 years, supporting annual conferences and trade shows across 5 countries. Oversaw brand development, content, and campaign execution to drive attendance, awareness, and member engagement.
Drove $2.4M in earned media value through digital-first campaigns using only first-party data. Achieved 250M+ organic views across channels, boosting global visibility and thought leadership without paid media.
Drove business development and strategic account growth through client relationship management, consultative selling, and alignment of brand and communication strategies to evolving client needs.
Industry Experience: Healthcare, emergency medicine, global not-for-profit, nonprofit, internal communications, legal, insurance, real estate, facility management, membership acquisition, mergers and acquisitions, private equity, change management, and organizational development
10 full-time employees
8 years
2016 – January 2024
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In 2016 with negative $46 in my bank account, I founded my integrated marketing firm, Red Thread Brands. I grew it to 5 people and a global account in the first year. For the next seven years, I led a team of 10 specialists, offering end‑to‑end services in brand strategy, design, digital marketing, and content strategy for a wide range of clients—from healthcare organizations and global non‑profits to small businesses and solopreneurs.
My journey is defined by a passion for creative leadership, strategic thinking, and a commitment to transforming brands from the inside out.
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As an agency, our work speaks for itself but as a team leader and business owner, my heart speaks.
I will be forever grateful for having the courage to start Red Thread and have the privilege to work with, mentor, support, collaborate, and develop a team of full-time, beyond-talented people who made me better every day. The experience and knowledge I gained will impact me for the rest of my life and have changed me for the better.
I’m so proud of our clients and the success that we had doing business with our hearts first and considering all aspects of brand strategy and how it’s really just storytelling at its heart.
I’m thankful to have worked with so many amazing clients who chose to do purposeful work with a small dedicated team and allowed us to make a difference in the world with you.
I am forever grateful to you all.igniting passion with action.
Chris
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Account Team
Designers (3) digital marketer (1) web developer (1) account manager (3) operations & chief of staff (1)
The Tassel | When all the threads come together as one!
Team Overview
