Case Study

• Transformed brand, marketing, and communications for a private-equity-owned healthcare system over 5 years. Served as embedded strategic and creative lead, building patient trust, increasing community visibility, and driving marketing efforts that supported a successful financial turnaround and merger.

• Directed a full brand refresh and multichannel marketing strategy for the same healthcare system, delivering a 60% conversion rate, reducing cost-per-click by 3x, and increasing daily patient visits 2.3x year-over-year through integrated digital, social, web, and print campaigns.

• Drove measurable brand perception and patient growth, increasing Net Promoter Score from 4.4 to 76.5 over two years and shifting patient volume from 4.2% below forecast to 9% above forecast.

Creative Strategy & Graphic Design, Brand Strategy, Brand Development, Integrated Marketing, Internal Communications Strategy, Audience and Landscape Research, Digital Marketing Strategy, Content Writing, Content Strategy, Traditional Marketing, Billboard, Direct Mail, Print, Video Production & Business Advisory

We refreshed the Neighbors color palette, photography style, and brand elements to align the brand more closely with the clean, relaxing centers and friendly, caring patient experience. 

Messaging was updated to tell the story of the patient experience at a Neighbors Emergency Center through testimonials, community education, and brand storytelling. 

To combat a previous period of limited advertising, our goal was to raise awareness about Neighbors’ services through a variety of channels as quickly and efficiently as possible with a comprehensive integrated media plan.

We audited the website and then executed a plan to increase the SEO value and improve the patient user experience, focusing on the areas we could create the largest impact - the individual center locations pages.

Account Team

Designers (3) digital marketer (1) web developer (1) account manager (3) operations & chief of staff (1)

The Tassel | When all the threads come together as one!

Team Overview

• Chief Executive Officer - Main point of contact and Strategic Partner

• Head of Hospital Systems

• VP of Marketing

• Marketing Coordinator

• Chief Financial Officer

• Private Equity Senior Leaders Economic Growth