Build Your Coaching Business
A free Live Workshop for Executive Coaches

Join Chris Adams for a practical, insight-driven workshop on building a coaching business with confidence, clarity, and authenticity — without overwhelm or salesy tactics.

View workshop details below

When: Friday, January 16, 2026

Time: 10:00–11:30 AM PT

Where: Live on Zoom

Cost: Free

Save Your Seat

What This Workshop Is

This 90-minute interactive workshop is hosted by Red Thread Leadership Lab and led by Chris Adams — Business Strategist, Executive Coach, and Founder.

It’s designed for Executive Coaches who want a clear, practical overview of what it really takes to build a thriving coaching business — without overwhelm, wasted time, or expensive marketing missteps.

This is not a sales pitch or a one-size-fits-all framework. It’s a grounded conversation about what actually matters when you’re building a coaching business that fits who you are and how you want to work.

What You’ll Learn

The essentials of a sustainable executive coaching business — what you don’t need & what you actually do

  1. How to avoid the most common (and costly) marketing and sales mistakes coaches make

  2. A simple, authentic approach to client attraction that aligns with your values

  3. How to think about positioning, pricing, LinkedIn, and content without overcomplicating things

  4. Live Q&A to ask real questions about your business and next steps

How the 90 Minutes Will Flow

60 minutes — Guided conversation & teaching

  • Foundations that matter (mindset, clarity, positioning, client journey)

  • Marketing and sales myths to skip

  • A right-sized approach to business development for Executive Coaches

30 minutes — Live Q&A

  • Ask anything about positioning, pricing, marketing basics, LinkedIn, content strategy, or your next steps

Who This Workshop Is For

  • Executive Coaches transitioning from a 9–5 or launching a new practice

  • Coaches who want traction without hustle, hype, or performative marketing

  • Anyone looking for a confident, authentic, and sustainable approach to business development


If you’re looking for “quick fix growth hacks,” this likely isn’t the right fit.

About the Host

Chris Adams is a Business Strategist and Executive Coach with 25+ years of experience working at the intersection of purpose, brand, and leadership. After closing her brand and marketing firm, Red Thread Brands, she founded Red Thread Leadership Lab to help Executive Coaches build businesses rooted in clarity, authenticity, and sustainable growth.

Join the Free Workshop

Save Your Seat for January 16th

Free to attend. No sales pressure. Live participation encouraged.

This workshop also serves as an introduction to the deeper work offered through Red Thread Leadership Lab, including a 90-day business jumpstart course for Executive Coaches launching in February. Attendance is welcome whether or not you plan to continue beyond the workshop.

Learn More About the Course