Hello executive coaches : )
you’re in the right place
to turn your coaching practice
into a coaching business.
Welcome to Red Thread Leadership Lab. I’m Chris Adams – Purpose-Driven Business Strategist, Brand Builder & Executive Coach. I live at the intersection of human connection + business, where I help Executive Coaches build their businesses by crafting purpose-aligned, authentic narratives & strong, engaging brands, with sustainable revenue & thriving, balanced lives.
About
Red Thread Leadership Lab is a place for Executive Coaches who want to build businesses that feel aligned, steady, and genuinely theirs.
My work focuses on helping you build a purpose-driven business—around who you are as a coach, how you talk about your work, and how your business is structured to support you over time. It’s practical, reflective, and designed to be applied in real life, not just in theory.
How I work with Coaches
I work with Executive Leadership Coaches through guided courses, individual coaching, and small-group learning environments.
The work focuses on helping coaches get clients by leaning into their purpose and authenticity, rather than chasing tactics that don’t fit or trying to sound like everyone else. We clarify purpose and positioning, identify and understand ideal clients, and translate that clarity into thoughtful marketing and brand foundations that feel human, credible, and sustainable.
This is guided, step-by-step work designed to help coaches turn clarity into clients and build businesses that support meaningful revenue and balanced lives.
Business Course for Executive Coaches
90-Day Jumpstart Course:
From Coaching Practice to Coaching Business
Learn more about the course
Join the interest list to receive course details and enrollment timing.
Registration Opens January 1, 2026
The Red Thread Leadership Lab 90-Day Jumpstart Course is a live, guided program for Executive Leadership Coaches who want to build a sustainable coaching business by leaning into purpose, clarity, and authenticity.
Built around the RTLL Executive Coach Business Framework, the program provides a clear roadmap for moving from uncertainty to momentum—without wasting money on tactics that don’t work.
Over 90 days, you’ll clarify your positioning, identify aligned clients, build a realistic approach to revenue and visibility, and create business rhythms that support long-term sustainability.
This is build-as-you-go work. Everything you create applies directly to your business in real time.
Purpose as the Foundation
Defining your purpose is the first step in building a coaching business that feels aligned and attracts the right clients. When your purpose is clear, your positioning becomes easier, your messaging sounds like you, and your marketing stops feeling forced. It’s not a marketing exercise; it’s the foundation of how your business works.
Purpose is not about what you do.
It’s about why you do it and how that why shows up consistently in your business.
This work helps Executive Coaches move from vague or generic language to clear, authentic narratives that create trust, connection, and momentum—without salesy tactics or constant self-promotion.
Start with the free Purpose & Positioning Workshop download.